Built around your customers
Support the research that happens before a sales call
A supplier or professional-services website often serves several people in a buying process. One person may need a quick overview while another needs specifications or detailed scope. Establish a clear hierarchy from category pages to supporting detail, and give each page an appropriate next step rather than repeating a generic sales message.
What to include in your project brief
If a product catalog is part of the project, decide which details should be searchable, which documents need downloads, and who will update them. A quote request can be more appropriate than online checkout for a custom offering. Include redirect planning when replacing older catalog or service URLs.