Built around your customers
Separate real locations from the areas you serve
Visitors may need to know whether to travel to your office or whether your team comes to them. Keep physical locations, appointment instructions, and service areas distinct. When several branches offer different services, explain those differences clearly instead of sending every visitor through the same generic contact path.
What to include in your project brief
Before a redesign, collect current addresses, business hours, service coverage, and branch-specific contact details. For a practice, confirm the language used for appointment requests and avoid asking for medical details in a general inquiry form. Name the staff member responsible for maintaining each location page after launch.