Built around your customers
Connect product discovery to the next meaningful step
A technical homepage can easily become a list of features. Organize the story around what the user is trying to do, then explain how the product or service supports that job. Differentiate an exploratory visitor from someone ready to request a demonstration, and give both a useful path forward.
What to include in your project brief
For a software website, decide whether the goal is a demo, a trial, or a conversation before designing the main call to action. Document what happens after a visitor clicks, including any handoff to another product or team. Use lightweight media and readable layouts so product explanations remain useful on mobile.