Built around your customers
Translate specialist knowledge into useful website content
Technical and professional teams often have more information than a first-time visitor can absorb. Start with the customer problem and the circumstances in which your service is useful. Place deeper specifications, process details, and common questions on supporting pages so interested readers can explore at their own pace.
What to include in your project brief
For a practice website, distinguish general service information from individual advice and keep sensitive information out of a basic contact form. For a technical business, show the workflow or deliverable wherever possible. During planning, identify subject-matter reviewers who can approve accuracy before pages go live.