Built around your customers
Make expert-led content accessible to the buyer
A technical consultancy may need to address both expert readers and decision-makers outside the discipline. Lead with the outcome and context of the work, then layer in methods, qualifications, and supporting detail. Define unfamiliar terms and give readers a clear route to discuss whether an engagement is suitable.
What to include in your project brief
Decide which content can be public before building case studies or project pages. Client permission, confidentiality, and accurate attribution matter more than filling a grid with impressive names. A resource section should have a named owner and a realistic update plan, rather than launching with content nobody can maintain.