Built around your customers
Organize expansion without duplicating every page
A growing service company can quickly outgrow a single-page website. Separate core services from geographic coverage, then create regional content only when it answers a genuinely different customer question. Keep one consistent explanation of the business while making eligibility, delivery, and contact options easy to find.
What to include in your project brief
For a B2B website, list the customer types you support, the information needed for a quote, and the person responsible for responding. If different teams handle different territories, define that routing before building the form. A redesign should also preserve useful existing URLs and account for redirects where pages change.